Every candidate studies differently, so Test4Cram offers the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional practice questions in three formats: a printable PDF, a desktop test engine for Windows, and an online test engine that runs in any browser. Pick the format that fits your routine for the AP-214 exam — or use all three together.
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Apply compliance and regulatory requirements - Design mobile customer journeys - Configure SMS and push notification campaigns |
| Topic 2: Advertising and Social Integration | 15% | - Configure Advertising Studio integrations - Leverage Social Studio capabilities - Implement audience synchronization |
| Topic 3: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives - Design customer journey touchpoints |
| Topic 4: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies |
| Topic 5: Automation and Journey Builder | 10% | - Configure wait and engagement activities - Implement decision split logic - Design complex multi-step journeys |
| Topic 6: Analytics and Reporting | 15% | - Build custom reports and dashboards - Analyze cross channel performance metrics - Interpret attribution models |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) — Questions Candidates Actually Ask
The AP-214 exam, officially known as Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional, is the Salesforce test that leads to the Accredited Professional certification at the Advanced level. Passing it validates the skills employers expect from a certified professional. It is also associated with related credentials such as Marketing Cloud Administrator, Marketing Cloud Consultant, Marketing Cloud Email Specialist.
The AP-214 exam contains 55 questions, and you have 120 minutes to complete them. Work out your per-question pace before test day, and flag slow items instead of stalling on them — time pressure, not knowledge, sinks many first attempts. Timed mock exams in the Test4Cram test engines are the most reliable way to build that rhythm.
The passing score for the AP-214 exam is 65%, and the official registration fee is $200 USD. If you miss the mark, a retake means paying the full fee again, so book your seat only when you are ready. A practical benchmark: score consistently above the passing line on timed practice tests before scheduling the real exam.
It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first
Entry requirements can change, so confirm the latest conditions on the official exam page: https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel.
Yes. A free PDF demo of the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional questions is available, so you can check the question style and answer quality before you pay. Every purchase also includes 365 days of free updates, and if the product expires you can renew the update service at a 50% discount from your member zone.
If you take the corresponding AP-214 exam within 60 days of purchase and do not pass, you can apply for a full refund under the 100% Money Back Guarantee: submit a scan of your enrollment slip and your official Score Report (PDF) within 2 days of the exam date, and the claim is processed within 7 days. Attempts made within 3 days of purchase, downloads without an actual exam attempt, free materials, and expired orders are not eligible, and the candidate name must match the payer name. Prefer new material instead of a refund? You can exchange your purchase for two free products of equal value and keep the update service on your original product. As for delivery, the files are available for instant download and are also emailed to you within one minute of payment — if nothing arrives within 2 hours, contact customer service. There is no limit on how many computers you can install the product on.
The official Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional outline is organized into 6 domains. The first three are:
- Email Marketing Advanced Concepts — 25% of the exam
- Advertising and Social Integration — 15% of the exam
- Mobile Messaging (SMS and Push) — 20% of the exam
See the complete exam topics section above for the full outline and the weighting of every domain.
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
- A. Use an API Call
- B. Log a support case
- C. Overwrite a subscriber's DoNotTrack settings with an import
- D. Respond to the email with the subject line 'Begin Tracking''
Correct Answer: A 🗳️
Which social network(s) support lead capture in Ad Studio?
- A. Google Adwords
- B. Instagram
- C. Twitter
- D. Linkedin 2%
- E. Facebook
Correct Answer: E 🗳️
When creating a Beacon message, what does the field "Limit the total number of messages for mobile device to' control?
- A. The total number of times a mobile device can receive this message during the active period
- B. The total number of times a mobile device can receive this message once every 24 hours
- C. The total number of times a mobile device can receive this message once every week
- D. The total number of times a mobile device can receive this message once every 72 hours
Correct Answer: A 🗳️
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Correct Answer: A 🗳️
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?
- A. Sharing Rules
- B. Industry Rules
- C. Financial Hierarchy
- D. Role Hierarchy
Correct Answer: A,D 🗳️
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