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Salesforce Certified B2C Solution Architect Sample Questions:

1. Northern Trail Outfitters (NTO) wants to bring data from custom objects from its Salesforce Customer Success Platform into the Marketing Cloud account. NTO aims fora personalization of the customer journey with up-to-date Information and using dynamic content from multiple sources.
How can a Solution Architect ensure the expected data Is available within the Marketing Cloud?

A) Utilize Synchronized Data Sources within Marketing Cloud.
B) Implement a custom integration between Marketing Cloud and the Customer Success Platform.
C) Install and configure Distributed Marketing to make content accessible.
D) Use Marketing Cloud Connect to fetch the expected data using APIs at send time.

2. A single-brand client is implementing a Salesforce multi-cloud solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. They have licenses for over 100 Service Cloud sandboxes, one B2C Commerce realm with on-demand sandboxes, and three Marketing Cloud production business units. The client wants to understand the environment, development, and automation deployment strategy for the implementation.
Which two recommendations should a Solution Architect make in the discovery session?
Choose 2 answers

A) Run load testing in B2C Commerce pre-launch against the production instance connected to a full copy sandbox in Service Cloud
B) Use Marketing Cloud business units as testing environments
C) Use a Service Cloud partial copy sandbox to provide better performance than a developer pro sandbox as well as a normal sandbox
D) Use a single Marketing Cloud instance to connect to multiple Service Cloud environments using Marketing Cloud Connect for each business unit

3. A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.
Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

A) Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.
B) Full access (full) scope will request access to all accessible data that the third-party provides.
C) To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.
D) The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.

4. A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).
Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A) Use SMS as a channel due to its significantly higher engagement rate as compared to email
B) Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns
C) Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder
D) Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

5. An organization wants to implement B2C Commerce, Marketing Cloud, and Service Cloud in a phased manner with the goal of keeping the overall project manageable and achieving a quick return on investment.
Their current legacy commerce system is home grown and has frequent, costly outages- making this the highest priority for replacement. The current marketing platform collects only basic analytics from email marketing campaigns and has no awareness of the larger customer context. Currently, the call center meets most customer needs but the process is time-consuming and forces the agent to interact with multiple disconnected systems.
Which two implementation strategies should a Solution Architect recommend when rolling out an integrated customer experience across B2C Commerce, Marketing Cloud, and Service Cloud?
Choose 2 answers

A) Implement Marketing Cloud immediately after B2C Commerce in order to leverage the Marketing Cloud Contact Key as the Service Cloud Contact ID when Service Cloud is implemented later.
B) Implement Service Cloud immediately after B2C Commerce in order to leverage the Service Cloud Contact ID as the Marketing Cloud Contact Key when Marketing Cloud is implemented later.
C) Implement Marketing Cloud and Service Cloud together in one phase after B2C Commerce to ensure that they share a common view of the customer from the beginning.
D) Implement all three clouds at the same time; the primary identifiers for all three clouds must be synced to the others from the start in order to achieve a unified experience.

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