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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Email Sending & Automation | - Send processes
|
| Topic 2: Content Creation | - Content Builder usage
|
| Topic 3: Data Management | - Data structures
|
| Topic 4: Tracking & Reporting | - Performance analysis
|
| Topic 5: Email Marketing Fundamentals | - Email marketing concepts
|
Salesforce Email Essentials (EEB101) Sample Questions:
1. Which one in NOT an offline tactic for capture email addresses?
A) Inbound Sales calls
B) Acquiring email for loyalty programs in store
C) Request email during checkout
D) Surveys at the counter
E) Acquisition associated with a receipt or ticket delivery
2. What 3 options are available to create a template in the marketing cloud? (Choose 3)
A) Paste HTML
B) Content Builder
C) Mobile Template Editor
D) Template Editor
3. What are some things a marketer should consider in order to help ensure that their email marketing message is effective? (Choose 4)
A) Be aware of size of e-mail, be brief.
B) Use styled alt tag and background color
C) Link the GIF to a video
D) Animated Gifs
E) Honor opt-requests promptly
F) Automate your post-message
4. Where can a filtered data extension by manually refreshed? Select 2
A) Send Email wizard
B) User-initiated send definition
C) Data Extension details page
D) Data Extension folder listing
5. Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?
A) Locate the job under Tracking and update the URL in the Job Links tab.
B) Send another email to the same subscribers containing the correct link.
C) Update the link in the stored email content and it will be pulled in automatically.
D) Have Support recall the email if it has not yet been opened by a subscriber.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A,B,D | Question # 3 Answer: A,B,C,D,F | Question # 4 Answer: C,D | Question # 5 Answer: A |
