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IBM M2050-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Smarter Commerce 'Service' Offerings | 15% | - Service optimization and analytics - Case management and customer support - Collaboration networks and partner integration |
| Topic 2: Smarter Commerce 'Sell' Offerings | 20% | - Retail and e-commerce platform capabilities - Distributed order management and BOPIS - Multi-channel selling and store operations |
| Topic 3: IBM Smarter Commerce Overview | 20% | - Solution positioning and competitive landscape - Commerce lifecycle and value proposition - Key market trends and business challenges |
| Topic 4: Smarter Commerce 'Buy' Offerings | 25% | - Procurement and supply chain visibility - Cross-channel order management - Logistics and fulfillment capabilities |
| Topic 5: Smarter Commerce 'Market' Offerings | 20% | - Web analytics and customer segmentation - Interactive marketing and customer engagement - Personalization and campaign optimization |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?
A) Customer segmentation.
B) Cross-channel campaign management.
C) All of the above.
D) Unica
2. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?
A) Partnership with affiliates
B) Social integration
C) Extended sites
D) Personalization
3. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?
A) Customer returns, customer purchases, customer order changes.
B) Customer insight, customer value strategy, customer & partner engagement.
C) Customer potential, customer transaction capture, customer fulfillment.
D) Customer demographics, customer geography, customer affluence.
4. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?
A) Triggering store to store transfers.
B) All of the above.
C) Up-selling to a higher value product.
D) Optimizing the supply chain to minimize stock-outs.
5. Which of the following is NOT a key capability delivered by cross-channel order management?
A) Complex fulfillment.
B) Trade fund management.
C) Inventory visibility.
D) Service scheduling.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: B |
