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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics, Reporting, and Optimization | - Tracking and reporting
|
| Subscriber and Data Management | - Contact Builder and data architecture
|
| Email Marketing Operations | - Email Studio setup and configuration
|
| Compliance and Security | - Security and access control
|
| Automation and Journeys | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?
A) Preference Center link and physical mailing address
B) Business name and physical mailing address
C) Preference Center link and a link to the business website
D) Business name and a link to the business website
2. A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email
#1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?
A) Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.
B) Three Filter Activities > three Send Activities to the filtered audiences.
C) Import File Activity > three Send Activities to the master data extension.
D) Three Send Activities to the master data extension.
3. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
A) A new sender profile needs to be leveraged for sending transactional emails
B) Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
C) Multiple brand logos must be accommodated in an email header
D) NTO requires SSL certificate configurations for Content Builder and Portfolio images
4. A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.
Which functionality would allow this?
A) Advertising Studio
B) Web and Mobile Analytics
C) Parameter Manager
D) Personalization Builder
5. Northern Trail Outfitters (NTO) Is building a journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.
Which activity would allow them to build the journey with the fewest activities possible?
A) Engagement Split
B) Join
C) Einstein STO
D) Wait Until Date
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: A |
