GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. What is the MOST effective method of reputation risk management?

A) Establishing partnerships
B) Communication transparency
C) Honesty and candor
D) Scenario planning

2. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)

A) Increase subscriptions by 15% among 25-45-year-olds within a year
B) Achieve top of mind awareness of the brand by the end of 2020
C) Increase awareness by 10% in the Southern region and by 20% in the Northern region
D) Achieve 1,500,000 impressions among target population

3. Which step should come FIRST when developing a communication strategy?

A) Planning the measurement approach to demonstrate impact
B) Determining the goals and objectives of the communication strategy
C) An analysis of the business environment and the needs of the organization
D) Identifying the key messages to communicate to audiences

4. A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:

A) Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
B) Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
C) Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
D) Recognize employees who submit the largest number of innovative ideas in company media.

5. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
C) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
D) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

Solutions: