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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What is the expected behavior if an automation rule is NOT set to repeat?

A) The prospect can match the criteria multiple times and the action runs each time.
B) The action can only run once per day on the prospect.
C) The prospect matches the criteria once and the action runs once.
D) The prospect matches the criteria once, but the action runs multiple times.

2. How can you delete a prospect?

A) Through an automation rule.
B) You can't delete prospects.
C) Through a completion action.
D) Through the prospect table actions.

3. What is the main difference between automation rules and segmentation rules?

A) Automation rules do run retroactively
B) Neither will "unmatched" prospects
C) Segmentation rules do not run retroactively
D) Automation rules run continuously; segmentation rules run once.

4. An administrator includes a link to a file on a web page that the company does not own on the company website.
How should they track the number of visitors who access this file?

A) Page actions
B) Marketing Cloud Account Engagement tracking code
C) Custom redirects
D) Marketing Cloud Account Engagement form

5. In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.
When would the program send the email to the prospect?

A) The email will send on Saturday at 10am.
B) The email will not send.
C) The email will send on Monday at 10am.
D) The email will send immediately.

Solutions: