Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

  • Exam Code: MC-202
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Updated: Jul 13, 2026
  • Q & A: 162 Questions and Answers

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the View and Send permission option.
B) Select the EditGlobally permission option.
C) Make a copy in each business unit to allow local edits.


2. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add descriptive tags to each asset upon creation.
B) Add a description to each asset upon creation.
C) Add assets to folders upon creation.


3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO'smarketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Decision Split, Data Designer
B) Journey Builder Entry Source, Filter Definition, Segment Builder
C) SQL Query, Filter Definition, Journey Builder Entry Source


4. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Exclusion Lists
B) Suppression Lists
C) Publication List


5. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Include a Verification activity between each step of an automation.
B) Add each Send Email activity to a single step in an automation.
C) Add each Send Email activity to different steps in an automation.


Solutions:

Question # 1
Answer: B
Question # 2
Answer: A
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: C

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