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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Which of the following scripts is NOT used to tag Web Pages?

A) Control script
B) Conversion script
C) Tracking script
D) VB script

2. Jerry has hired you to help with Google AdWords campaign efforts. Jerry wants his ad to show up in the Google Content Network and Google Search but he's confused about placements and keywords. You review Jerry's keyword list and website, and after making slight changes, they appear good. What type of placements, for time sake, would you recommend to Jerry if his goal is branding?

A) Jerry should use automatic placements with the CPC bidding.
B) Jerry should use managed placements with CPC bidding.
C) Jerry should use automatic placements with the CPM bidding.
D) Jerry should use managed placements with CPM bidding.

3. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Analytics
B) Google Sponsored Listing
C) Google Conversion Tracking
D) Google AdWords Editor

4. You are a Google AdWords consultant for a company that sells their software online. Your client is using Google AdWords for search and as part of the Google Content Network. Your client also uses your services for SEO. Today you meet with your client and they would like to add a way to track and learn how users are interacting with their websites. What solution, of the following, would be best for your client's objective?

A) Google Analytics
B) Google Sponsored Listing
C) Google Conversion Tracking
D) Google AdWords Editor

5. Gary is reviewing the traffic sources within Google Analytics reporting, to help him make marketing decisions about his website. Within the traffic sources reporting, what type of information would he find in the direct traffic options?

A) Direct Traffic reflects visits from people who clicked a link from a referrer or came directly to Gary's site by typing in a URL.
B) Direct Traffic reflects visits from people who clicked a bookmark or came directly to Gary's site by typing in a URL.
C) Direct Traffic reflects visits from people who came directly to Gary's site by typing in a URL .
D) Direct Traffic reflects visits from people who found Gary's site through Google AdWords or came directly to Gary's site by typing in a URL.

Solutions: