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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How are look-alike models produced?

A) They are built within the platform using logic to connect audiences.
B) They are built by creating audiences from categories with high index values.
C) They are built by data partners using complex algorithms of multiple data attributes.
D) They are built by ingesting online data from partner sites.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Desktop and mobile web sites
B) Native apps using BlueKai SDKs using web view
C) Hybrid apps using a web view
D) Native apps using BlueKai SDKs without web view
E) OTT box without web view

3. Which of the following is a real world use case for a search campaign?

A) Ensure customers receive relevant offerings when landing on the site page.
B) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
C) Leverage the device-bridging technology to find users across their devices.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

4. How often must you review and assess a client's taxonomy for maintenance?

A) Weekly
B) Yearly
C) Quarterly
D) Daily

5. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option A
B) Option D
C) Option B
D) Option C
E) Option E

Solutions: