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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.

A) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
B) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages.
C) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
D) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages.
E) Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
F) Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages.

2. Which of these is a common use case for the Recency setting?

A) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
B) To prioritize delivery of the most recent users in an audience
C) To hide older audiences and users that are no longer as valuable for targeting
D) To extend data delivery beyond the default period for the audience

3. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on impressions set in the central rate card.
B) Clients can purchase data according to the specific terms in their contract.
C) Clients can purchase data on a cost per 1,000 impression basis.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on a percentage of spend.

4. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option A
B) Option D
C) Option B
D) Option C
E) Option E

5. Which of the following is a real world use case for a search campaign?

A) Ensure customers receive relevant offerings when landing on the site page.
B) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
C) Leverage the device-bridging technology to find users across their devices.
D) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

Solutions: