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NEW QUESTION # 140
Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)
- A. %%description%%
- B. %%name%%
- C. %%tittle%%
- D. %%form%%
- E. %%content%%
Answer: A,C,E
Explanation:
The three variable tags that can be used on layout templates for landing pages are %%description%%, %%title%%, and %%content%%. A layout template is a reusable HTML template that defines the structure and style of your landing pages. A variable tag is a placeholder that allows you to insert dynamic content into your layout template, such as the landing page title, description, or form. You can use variable tags to customize your layout template for different landing pages, without having to edit the HTML code every time.
NEW QUESTION # 141
Form or Form Handler? I want to use progressive profiling to personalize my form.
- A. Form
- B. Form Handler
Answer: A
NEW QUESTION # 142
A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?
- A. The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.
- B. The marketer archives the prospect, but cannot permanently delete their data.
- C. The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.
- D. The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.
Answer: A
NEW QUESTION # 143
What is a capability of a completion action?
- A. Increase a prospect's grade
- B. Remove a prospect from a list
- C. Adjust a prospect's account field
- D. Send a list email to a prospect
Answer: B
Explanation:
A completion action is a type of action that allows marketers to define what happens after a prospect completes a specific activity, such as submitting a form, clicking a link, or opening an email. One of the capabilities of a completion action is to remove a prospect from a list. This can be useful for managing list membership, suppressing prospects from future sends, or moving prospects to different lists based on their behavior. A completion action cannot send a list email to a prospect, increase a prospect's grade, or adjust a prospect's account field2. Reference: 2: Completion Actions
NEW QUESTION # 144
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
- A. False
- B. True
Answer: B
Explanation:
According to the Salesforce documentation, the answer is true. You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record. The Insight section is a feature that shows the key information and metrics of a prospect in Marketing Cloud Account Engagement. The Insight section can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different data for the prospect, such as score, grade, assigned user, or recent interaction. The score is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. The grade is a letter value that indicates the level of fit of a prospect, based on their attributes, such as industry, job title, location, or company size. The assigned user is the user who is responsible for the prospect, and who can view and edit the prospect's information. The recent interaction is the latest action or event that the prospect has performed or received, such as opening an email, clicking a link, or registering for a webinar. The Insight section can help users to quickly and easily view the most important information and metrics of a prospect, and to take actions based on the data. Reference: Salesforce documentation
NEW QUESTION # 145
How can you delete a prospect?
- A. You can't delete prospects.
- B. Through the prospect table actions.
- C. Through a completion action.
- D. Through an automation rule.
Answer: B
Explanation:
You can delete a prospect through the prospect table actions. The prospect table is a list of all the prospects in your Marketing Cloud Account Engagement account, which you can access by navigating to Prospects > Prospect List. From there, you can select one or more prospects and click on the Tools button to see the available actions. One of the actions is Delete, which will permanently remove the selected prospects from your Marketing Cloud Account Engagement account. You can also delete a single prospect by clicking on their name and then clicking on the Delete button on their record.
Answer A is incorrect because you cannot delete a prospect through a completion action. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer B is incorrect because you cannot delete a prospect through an automation rule. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not deleting them. Answer C is incorrect because you can delete prospects, as explained above. Reference: Prospect List, [Delete Prospects], [Completion Actions], [Automation Rules]
NEW QUESTION # 146
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)
- A. Shared email address
- B. Shared Assigned User ID
- C. Shared tracking pixel
- D. Shared Contact or Lead ID
Answer: A,D
NEW QUESTION # 147
When is a prospect automatically removed from future email sends?
- A. After 5 Soft Bounces
- B. Hard Bounce
- C. None
- D. Any Bounce
- E. Soft Bounce
Answer: A,B
NEW QUESTION # 148
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
- A. Shared Assigned User ID
- B. Shared CRM ID
- C. Shared tracking pixel
- D. Shared email address
Answer: A,B
NEW QUESTION # 149
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync.
- A. False
- B. True
Answer: B
Explanation:
The Marketing Cloud Account Engagement prospect audit capabilities can list all the data that was obtained by Marketing Cloud Account Engagement and how the data changes as the prospect interact with your emails, website, and CRM sync. This is true because the prospect audit table displays details about changes to the prospect record, such as field changes, list changes, assignments, form errors, email opens, link clicks, page views, CRM syncs and more.
NEW QUESTION # 150
Creating or marking an opportunity as lost will result in the change of a prospect's score
- A. False
- B. True
Answer: B
NEW QUESTION # 151
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
- A. The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.
- B. The wait time is paused and the prospect will immediately process to next step when program resumes.
- C. The wait time continues to process and the prospect will immediately process to next step when program resumes.
- D. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
Answer: A
Explanation:
What happens to the wait time when a user pauses an engagement studio program and the prospect still has time remaining on the wait period is that the wait time is paused and the prospect will finish the remaining wait time when the program resumes and proceed to the next step. An engagement studio program is a program that automates the delivery of emails and other actions based on the behavior and criteria of the prospects. A wait time is a period of time that the program waits before executing the next step. When a user pauses an engagement studio program, the prospects in the program are also paused and their wait times are not affected. Therefore, when the user resumes the program, the prospects resume from where they left off and finish the remaining wait time before moving to the next step. The other options are not what happens to the wait time when a user pauses an engagement studio program. Reference [Engagement Studio FAQ]
NEW QUESTION # 152
Form or Form Handler? I want to integrate with a third-party system.
- A. Form Handler
- B. Form
Answer: A
Explanation:
Form handlers are the best option if you want to integrate with a third-party system, such as a payment gateway, a survey tool, or a webinar platform. Form handlers allow you to post data to more than one location, so you can send the prospect information to Marketing Cloud Account Engagement and to the external system at the same time1. You can also use form handlers to connect Marketing Cloud Account Engagement to your existing forms on your website or other platforms
NEW QUESTION # 153
A Pardot administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.
Which feature should they use?
- A. reCaptcha
- B. Always display even if previously completed
- C. Progressive Profiling
- D. Dependent Fields
Answer: C
NEW QUESTION # 154
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?
- A. Schedule the rule to run before saving it
- B. Resume the rule after saving
- C. Sava the rule without any additional action
- D. Preview the rule before saving it
Answer: D
NEW QUESTION # 155
New feature alerts can be found at the top of the dashboard.
- A. False
- B. True
Answer: B
NEW QUESTION # 156
What does the gear icon on the prospect list allow you to do?
- A. Edit
- B. Copy
- C. Delete
- D. Assign
Answer: A,C,D
NEW QUESTION # 157
What should you do when multiple users are editing an email template at the same time?
- A. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
- B. Multiple users cannot edit the same email template at the same time
- C. Update the same draft at the same time since the system will recognize updates made by both users
- D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
Answer: A
NEW QUESTION # 158
When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.
What could explain this discrepancy?
- A. Prospects were deleted after clicking the call-to-action link.
- B. Prospects were removed from the recipient list after clicking the call-to-action link.
- C. Prospects clicked the call-to-action link multiple times.
- D. Prospects clicked the unsubscribe link.
Answer: C
Explanation:
The possible explanation for the discrepancy between the total clicks and the unique clicks metrics in the report for a Marketing Cloud Account Engagement email is that prospects clicked the call-to-action link multiple times. The total clicks metric counts the total number of times that a link in an email was clicked by any prospect, regardless of how many times they clicked it. The unique clicks metric counts the number of unique prospects who clicked a link in an email, regardless of how many times they clicked it. Therefore, if a prospect clicked the same link more than once, it would increase the total clicks metric, but not the unique clicks metric. Prospects clicking the unsubscribe link, prospects being removed from the recipient list, or prospects being deleted are not possible explanations for the discrepancy, as they would not affect the click metrics4. Reference: 4: Email Metrics
NEW QUESTION # 159
What is needed for a page action to trigger for a prospect visiting a high value web page?
- A. Adding a page action and Pardot tracking code on the page.
- B. Adding a page action on the form.
- C. Create an automation rule based on the specific webpage.
- D. Add a completion action on the landing page.
Answer: A
NEW QUESTION # 160
What would make the Salesforce connector become unverified?
- A. The Salesforce account has reached the limit of the number of lead or contact records that could be created
- B. The Marketing Cloud Account Engagement account has reached the limit of the number of prospect records that could be created
- C. The connector user's Salesforce password was changed
- D. The connector user's Marketing Cloud Account Engagement password was changed
Answer: C
Explanation:
The event that would make the Salesforce connector become unverified is the connector user's Salesforce password was changed. A Salesforce connector is a feature that allows you to connect your Marketing Cloud Account Engagement account with your Salesforce CRM system, and enable bi-directional data sync and alignment between sales and marketing. To verify the Salesforce connector, you need to have a connector user, which is a Salesforce user that Marketing Cloud Account Engagement uses to access your Salesforce data and perform actions on your behalf. The connector user needs to have the appropriate permissions and settings in Salesforce, such as the API Enabled and Modify All Data permissions, and the security token2. If the connector user's Salesforce password was changed, the security token would also change, and Marketing Cloud Account Engagement would not be able to authenticate with Salesforce. This would cause the Salesforce connector to become unverified, and the data sync between Marketing Cloud Account Engagement and Salesforce would stop. To fix this, you need to update the connector user's password and security token in Marketing Cloud Account Engagement, and re-verify the Salesforce connector
NEW QUESTION # 161
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
- A. Contact field
- B. Lead field
Answer: B
Explanation:
According to the Salesforce documentation, if Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field. A custom field is a field that is created by the user to store additional information that is not available in the standard fields. A custom field can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement or Salesforce, and it can be synced between the two platforms. A custom field can have the same name on different objects, such as Leads and Contacts, but it can have different values or settings. If Salesforce has a custom field of the same name on Leads and Contacts, Marketing Cloud Account Engagement pulls the field name from the Lead field, as it is the primary source of the field name. Marketing Cloud Account Engagement does not pull the field name from the Contact field, as it is the secondary source of the field name. However, Marketing Cloud Account Engagement can pull the field value from either the Lead or the Contact field, depending on which object the prospect is associated with in Salesforce. For example, if Salesforce has a custom field called "Industry" on both Leads and Contacts, Marketing Cloud Account Engagement will pull the field name "Industry" from the Lead field, but it will pull the field value from either the Lead or the Contact field, depending on the prospect's record type in Salesforce. Reference: Salesforce documentation
NEW QUESTION # 162
You want to track prospects that click on a banner ad. What do you use?
- A. Page actions
- B. Lead scoring and grading
- C. Customer redirect
- D. Completion actions
Answer: C
Explanation:
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. Reference: Custom Redirects, Create Custom Redirects
NEW QUESTION # 163
What activities are completion actions available for?
- A. Forms
- B. Emails
- C. Custom Redirects
- D. Page actions
- E. Automation rules
- F. Files
Answer: A,B,C,D,F
Explanation:
The correct answer is A, B, C, E, and F. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags. Completion actions are available for the following activities: custom redirects, emails, forms, files, and page actions. You cannot use completion actions for automation rules, as they are a different type of criteria-based action that is triggered when a prospect matches the rule.
Answer D is incorrect because completion actions are not available for automation rules, as explained above. Reference: Completion Actions, [Automation Rules]
NEW QUESTION # 164
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