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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Management | - Data Extensions and data modeling concepts - Import methods and data hygiene |
| Subscriber Engagement and Segmentation | - Segmentation techniques - Preference management and unsubscribes |
| Tracking and Reporting | - Campaign reporting and insights - Email tracking and performance metrics |
| Automation and Journeys | - Automation Studio workflows - Journey Builder fundamentals |
| Email Marketing Fundamentals | - Email send types and delivery basics - Subscriber and list management - Email content creation with Content Builder |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?
- A. SQL Query
- B. Filtered data extension
- C. Data Filter
Correct Answer: C 🗳️
Explanation: Only visible for Test4Cram members. You can sign-up / login (it's free).
After sending an initial 'welcome' email, Northern Trail Outfitters needs to configure Journey Builder to continue a customer acquisition journey after a purchase is made on its website.
Which type of activity should be used?
- A. Engagement Split
- B. Behavioral Trigger
- C. Wait Until Event
Correct Answer: B 🗳️
Explanation: Only visible for Test4Cram members. You can sign-up / login (it's free).
Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?
- A. Configure Eastern Content Tagging to automatically tag stock art.
- B. Import a metadata tag index for the stock art so the images are searchable
- C. Select categories and content type from the import dropdown when importing images.
Correct Answer: B 🗳️
Explanation: Only visible for Test4Cram members. You can sign-up / login (it's free).
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate into their CRM and want to update records directly when a recipient clicks the 'Confirm RSVP button.
Which automation solution should easily allow this action?
- A. Automation Studio
- B. Journey Builder
- C. Behavioral Triggers
Correct Answer: B 🗳️
Explanation: Only visible for Test4Cram members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Send Email
- B. Verification
- C. Wait
Correct Answer: B 🗳️
Explanation: Only visible for Test4Cram members. You can sign-up / login (it's free).
