IBM Unica Campaign V8.5 : C2080-470

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IBM C2080-470 Exam Syllabus Topics:

IBM Unica Campaign V8.5 Sample Questions:

1. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.

Ideally which step should be executed to get the task done?

A) Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B) Alter the table to add a new column with the required logic.
C) Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D) Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').

2. A user has added a new Unica Campaign Attribute and would like to make that attribute available to the Cognos reports. To do this, the user needs to:

A) do nothing, once the new column is added the reports model is automatically updated.
B) use the Cognos application administrator to create a new data framework which includes the new attribute.
C) use the Reports SQL generator to update the existing reporting views.
D) use the Reports SQL generator to create new views which include the new attribute.

3. The Unica Platform has been integrated with an Active Directory solution. Due to changes in Active Directory, a specialist needs to make sure that ALL groups and users from the Active Directory solution are synchronized with the Unica Platform. This can be accomplished by:

A) using the automatic synchronization method.
B) using an Extraction Transformation Loading (ETL) routine between Active Directory and Unica Platform.
C) using the manual synchronization function.
D) using the Unica Marketing Platform config tool utility.

4. A campaign user has come to the specialist indicating that one particular flowchart is taking too long to run, and they need help finding the bottleneck. What are the most logical first steps to try to isolate the actual bottleneck(s)?

A) The specialist needs to ask for a copy of that flowchart's log file and the flowchart template file, and use it to begin the initial assessment of thesituation.
B) The specialist needs to send the user a re-sizing questionnaire, since this means the user's system is undersized.
C) The specialist should request that the user monitor the performance of the database because it's most likely a database problem.
D) The specialist needs to ask the user a sequence of questions about all of the flowcharts such as how many records do they select initially, howmany segment boxes do they have, and how many output records do they write per day.

5. A user assigns a Global Suppression to an audience level. How does Unica Campaign ensure that the audience keys listed in the suppression list will never make it into a list generated by a flowchart? Campaign automatically removes:

A) all IDs in the Global Suppression list from the table catalog.
B) the IDs in the Global Suppression list from the final Select, Extract or Audience process just before the data is written out of the CampaignSystem.
C) the IDs in the Global Suppression list from every top level Select, Extract or Audience process.
D) all IDs in the Global Suppression list from every top level Segment, Sample or Snapshot process.

Solutions: