IBM Unica Enterprise Campaign Technical Mastery Test V1 : P8010-096

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Aug 08, 2026
  • Q & A: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:
SectionObjectives
Topic 1: Reporting and Integration- Analysis and integration
  • 1. Integration with IBM Enterprise Marketing Management solutions
    • 2. Campaign results and reporting
      Topic 2: Campaign Design and Management- Campaign creation
      • 1. Campaign objects and organization
        • 2. Flowchart creation and management
          Topic 3: Execution and Performance- Campaign execution
          • 1. Running and monitoring flowcharts
            • 2. Performance tuning and troubleshooting
              Topic 4: Flowchart Processes- Process configuration
              • 1. Audience selection and data manipulation
                • 2. Select, Merge, Segment, and Extract processes
                  Topic 5: Administration and Configuration- System administration
                  • 1. Security, users, and permissions
                    • 2. Advanced settings and server optimization
                      Topic 6: IBM Unica Enterprise Campaign Fundamentals- Core concepts
                      • 1. Campaign workflow and terminology
                        • 2. Architecture and components
                          IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                          1. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

                          A) Select and Extract processes
                          B) Select, Merge, Audience, and Extract processes
                          C) Select, Merge, Audience and Snapshot processes
                          D) Select process


                          2. If a customer wants to do an in-place upgrade to Campaign 8.x, can you upgrade from versions
                          6.4 or earlier?

                          A) No, you must do a new installation and then migrate the data manually with SQL scripts.
                          B) No, the user must do a new installation and then run the data migration utilities to move data/objects from 6.4 to 8.x.
                          C) Yes, simply install and overwrite the current version.
                          D) Yes, as long as you still have the original Affinium installation CD.


                          3. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

                          A) unica_actrg
                          B) configTool
                          C) partitionDb
                          D) populateDb


                          4. In a Unica Campaign linked project, what does navigating to the Segments-Offer tab allow you to do?

                          A) Create a Campaign.
                          B) Create a segment for a flowchart.
                          C) Create a flowchart.
                          D) Create an offer.


                          5. What is the earliest version of Unica Campaign that a customer can perform an in place upgrade to version 8.x?

                          A) 6.x and above
                          B) 7.5 and above
                          C) 7.0 to 7.3 only
                          D) 5.1 and above


                          Solutions:

                          Question # 1
                          Answer: B
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: B
                          Question # 4
                          Answer: C
                          Question # 5
                          Answer: B

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