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Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Marketing Cloud Developer Certification Exam cost
The cost of Marketing Cloud Developer exam is $200.
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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Platform Architecture | 15% | - Implement triggered send architectures - Build automations in Automation Studio - Configure and use Query Activities - Design solutions using Journey Builder - Create and manage CloudPages |
| Topic 2: Data Modeling | 16% | - Define contact data structure and contact key - Design and implement data models using Data Extensions - Utilize Data Views for data access - Implement data import and export processes - Implement data relationships (one-to-one, one-to-many) |
| Topic 3: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Apply data retention policies - Configure data privacy and compliance settings |
| Topic 4: Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Create and manage API integrations - Utilize REST and SOAP APIs for integrations |
| Topic 5: AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Debug and troubleshoot AMPscript and SSJS code - Use AMPscript functions for data manipulation |
| Topic 6: Contact Handling | 14% | - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution |
