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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?

A) Key-number (integer or float)
B) Key-value string pair with an is or contains operator
C) Key-date pair (exact or relative date)
D) Key-number range

2. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on products and offerings.
C) Classify user actions based on broad categories.
D) Classify user actions based on the customer lifecycle.

3. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps use different delivery methods.
B) The apps are ranked different priorities.
C) The apps support different IDs.
D) The apps receive data via different win frequencies.
E) You cannot create a single campaign to deliver to multiple app partners.

4. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?

A) Managed classification
B) Self-classification
C) Corporate classification
D) Self-service OnRamp

5. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on browser type
B) Making an ID match based on IP address
C) Making an ID match based on operating system
D) Making an ID match based on an email address used to log into multiple devices
E) Making an ID match based on device type

Solutions: