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Marketing Cloud Administrator Exam Reference
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Marketing Cloud Administrator Certification Exam Requirements are as follow
A Candidate must have the knowledge of available features to end-users and the configuration options available in the Marketing Cloud. Applicants must be able to maintain the Marketing Cloud platform, meet common business requirements and perform administrative functions in the Marketing Cloud. Additionally, applicants must have three to six months' experience in administering a Marketing Cloud instance and previous experience in digital marketing.
The Salesforce Certified Marketing Cloud Administrator candidate must be able to demonstrate knowledge, skills and experience in the following areas:
- Knowledge of Marketing Cloud integration offers (FTP, API, MC Connect)
- Knowledge of the products and functions of the Marketing Cloud extension (Datorama, Interaction Studio, Audience Builder, etc.)
- Implementation of account configuration, including business unit structure, permissions and security.
- Management of subscriber data
- Identify best security practices for managing data, users and authorizations.
- Configure Marketing Cloud products (manufacturers, studios)
- Account monitoring (super messages, users, activities) (audits, reports, notifications)
- Troubleshoot account setup and user request issues
- Evaluate the quality of the data.
A candidate for this exam should not be familiar with programming languages or SQL / Developer activities.
There is no prerequisite for Salesforce Marketing Cloud Administrator certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201
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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Subscriber Data Management | 18% | - Data Management
|
| Topic 2: Digital Marketing Proficiency | 13% | - Digital Marketing Best Practices
|
| Topic 3: Maintenance | 15% | - Platform Maintenance
|
| Topic 4: Channel Management | 16% | - Channel Administration
|
| Topic 5: Setup | 38% | - Account Configuration
|
