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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags thatcan classify it as spam.

A) Test Send
B) Content Detective
C) Subscriber Preview

2. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Reduce line spacing to fit more content on the screen and reduce scrolling.
B) Increase the font size (over 16pt) to make the content easier to read.
C) Remove role="presentation" from layout tables to support assistive technologies.

3. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?

A) Sending. Volume > 250,000 Email/Month
B) Requirement to have Custom URLs on Cloud Pages
C) Requirement to have Custom URLs on images hosted in Marketing Cloud

4. A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account.
Which journey type isthe best solution for the marketer to set up?

A) Single Send Journey
B) Multi-Step Journey
C) Transactional Send Journey

5. Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Verification Activity
B) Data Extract Activity
C) Wait Activity

Solutions: