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IBM M8010-246 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Smarter Commerce 'Market' Offerings | 20% | - Interactive marketing and customer engagement - Web analytics and customer segmentation - Personalization and campaign optimization |
| Topic 2: Smarter Commerce 'Buy' Offerings | 25% | - Cross-channel order management - Procurement and supply chain visibility - Logistics and fulfillment capabilities |
| Topic 3: IBM Smarter Commerce Overview | 20% | - Commerce lifecycle and value proposition - Solution positioning and competitive landscape - Key market trends and business challenges |
| Topic 4: Smarter Commerce 'Service' Offerings | 15% | - Collaboration networks and partner integration - Service optimization and analytics - Case management and customer support |
| Topic 5: Smarter Commerce 'Sell' Offerings | 20% | - Retail and e-commerce platform capabilities - Multi-channel selling and store operations - Distributed order management and BOPIS |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?
A) Sterling Configure, Price, Quote (CPQ)
B) Unica
C) WebSphere Commerce
D) Retail Store Solutions for POS
2. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?
A) Unica
B) Cognos
C) WebSphere Commerce
D) ILOG Optimization
3. The web marketing continuous optimization platform can drive which of the following capabilities?
A) All of the above.
B) Optimize paid search advertising.
C) Target through online advertisements based on interaction history.
D) Automate customer recommendations based on LIVE profile.
4. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?
A) Market basket analysis.
B) Customer behavioral segmentation.
C) Social analytics.
D) Linear regression.
5. What provides the capability to rapidly deliver new web concepts or delineated brand sites via asset sharing on a common platform?
A) Partnership with affiliates
B) Social integration
C) Extended sites
D) Personalization
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
